Pepperfry, India’s leading e-commerce platform for furniture and home decor, has appointed Shubbam Sharrma as its Chief Growth Officer. With over 17 years of experience in retail, e-commerce, and omnichannel strategies, Sharrma brings a proven track record in driving strategic growth and leading high-performance teams across various industries.
In his new role, Sharrma will spearhead Pepperfry’s growth strategy, focusing on expanding market share, strengthening customer acquisition, and enhancing operational efficiency. His initiatives include accelerating growth in the home categories, introducing new product segments, and significantly scaling the B2B segment through a multi-tiered channel partner program. Additionally, Sharrma aims to explore new B2B opportunities within the hospitality (HORECA) and corporate sectors, reinforcing Pepperfry’s reach across diverse market verticals.
Shubbam Sharrma’s background includes roles that highlight his expertise in fostering growth and innovation. Prior to joining Pepperfry, he served as Chief Business Officer at ImpactGuru, where he led growth initiatives across multiple cities, optimizing operations, marketing, and HR. At CarDekho, he was instrumental in strengthening the used car retail division as Head of P&L for the used cars segment. Sharrma also has a background in consulting, having advised companies on growth strategies, digital transformation, and market expansion through his roles at KSA Technopak and RedSeer. Early in his career, he worked at Godrej and co-founded a D2C fashion brand specializing in ethnic wear.
Shubbam holds an MBA from the Indian Institute of Management (IIM) Lucknow and a B.Tech from the College of Engineering Roorkee. His extensive knowledge of the consumer market, combined with his strong academic background, makes him a valuable addition to Pepperfry’s leadership team as the company positions itself for accelerated growth in the evolving e-commerce landscape.
About Pepperfry
Pepperfry Limited, formerly known as Pepperfry, is an Indian online marketplace for furniture and home décor. The company was founded in July 2011 by Ambareesh Murty and Ashish Shah, and is headquartered in Mumbai.
