Pidilite Industries has announced the appointment of Sandeep Tanwani as its new Chief Marketing Officer (CMO). Tanwani, who joined Pidilite in September 2024, will report directly to Bharat Puri, Managing Director of Pidilite Industries.
With over 25 years of global business experience, Tanwani brings a wealth of expertise in business strategy, brand building, communications, digital marketing, and supply chain management.
In his previous role as Vice President, Unilever Professional & Homecare Transformation, South Asia, Tanwani played a pivotal role in developing a transformative B2B business model. This initiative functioned as a startup within the broader Unilever ecosystem, integrating marketing, R&D, supply chain, and go-to-market strategies to deliver innovative solutions for business operators.
Tanwani began his career with Reliance Industries, gaining early experience in industry operations before moving to Unilever, where he spent over two decades contributing to the growth of its fabric solutions and skincare categories. His tenure at Unilever saw him excelling in category strategy, innovation, P&L management, and international marketing, further establishing his reputation as a transformative leader.
Tanwani is an alumnus of XLRI Jamshedpur, where he completed his MBA, and holds a degree in engineering from Gujarat University. He is passionate about creating lasting value for businesses through brands and consumer-centric innovations.
Tanwani’s appointment reflects Pidilite’s focus on enhancing its marketing strategies and fostering business transformation. With a strong background in category innovation, brand portfolio management, and strategic growth initiatives, he is poised to lead Pidilite’s marketing efforts toward greater consumer engagement, market expansion, and sustained leadership in the industry.
Leadership Transition at Pidilite
At Pidilite, Tanwani succeeds Manish Dubey, who has transitioned to the role of Chief Business Officer for the Fevicol Division, Pidilite’s flagship product. This leadership change reflects Pidilite’s commitment to reinforcing its market leadership in adhesives, construction chemicals, and art and craft products.
Dubey’s new role will focus on strengthening Fevicol’s leadership in the adhesives market, while Tanwani will spearhead Pidilite’s marketing initiatives, driving innovation, consumer engagement, and business transformation.
