Balancehero India, the company behind the popular digital lending and payment app True Balance, has announced the appointment of Ashish Aggarwal as its new Chief Marketing Officer.
An alumnus of BITS Pilani, Ashish brings extensive leadership experience to his new role, having previously held key positions at BharatPe, Navi, Snapdeal, and Statiq. Throughout his career, he has demonstrated exceptional expertise in scaling digital products, driving marketing innovation, and fostering strategic growth.
With an MBA from BITS Pilani, Ashish has a proven track record of leading product-driven growth initiatives and implementing effective digital marketing strategies. During his tenure at BharatPe, he played a pivotal role in the success of PostPe, showcasing his ability to scale user acquisition and deliver impactful results. His leadership roles at Snapdeal and MakeMyTrip further established his reputation as a dynamic growth leader, known for executing high-impact marketing campaigns.
Ashish’s appointment comes at a time when Balancehero India continues to strengthen its position as a leading financial services provider, offering a comprehensive range of solutions through True Balance. His extensive experience and innovative approach are expected to contribute significantly to the company’s vision of driving financial inclusion across India.
