iD Fresh Food, one of India’s fresh food brands backed by Premji Invest (the investment arm of Azim Premji) and NewQuest, has announced the appointment of Shobhit Malhotra as Chief Executive Officer – International Business.
In his new role, Shobhit will lead iD Fresh’s international expansion strategy, managing the company’s established operations in the GCC region while steering its entry into high-potential global markets. His key priorities include driving product innovation tailored to local consumer tastes, forging strategic partnerships, and strengthening distribution networks to position iD Fresh as a trusted and premium global brand.
With over 20 years of leadership experience in the global consumer goods sector, Shobhit has held senior roles at Colgate-Palmolive, Unilever, and PepsiCo. He is known for his strong strategic insights, excellence in analytics, operational expertise, and people-first leadership style — all of which have contributed to driving sustained growth and performance in dynamic markets.
iD Fresh continues to demonstrate robust growth, reporting a consistent 25% increase in revenue along with healthy EBITDA margins. This leadership move is part of the company’s broader strategy to build on its strong presence in India and the GCC, and to accelerate its journey into new international territories.
As iD Fresh enters a new phase of global expansion, Shobhit Malhotra’s appointment underscores the brand’s commitment to scaling sustainably while delivering quality and innovation to consumers worldwide.
